Mario Balotelli, Umbro, and Why Always Me?

The Premier League Owl

Some throwaway content from the weekend.

Apparently Mario Balotelli asked Umbro for commission from the sales of t-shirts adorned with the ‘Why Always Me?’ slogan - and The Mirror did a write-up featuring Manchester City’s kit-man, who has confirmed the story.

Umbro’s response? ‘Nobody owns words’, apparently.

The football public’s response to this - outside Manchester - will presumably be some kind of ‘footballer being greedy’ style outrage, because it’s Balotelli and because that’s the easy opinion.

But is the perception really supposed to be a kind of David vs Goliath ‘multimillionaire athlete tries to steal profits from impoverished sports company’ tale? Come on, this is Umbro - who have been eating out on over-priced football shirts for as long as we can all remember?

The tee-shirt, apparently co-designed by Tinchy Stryder - which means that he lent his name to a design process in which he didn’t feature at all - is currently selling for £20, bears Balotelli’s kit number and is actually known as the ‘Mario Balotelli’.

There may be no legal recourse here, but it’s still a bit shifty - Mario isn’t going to starve any time soon, but even so, you can understand why he may have a grievance.

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1 Comment on "Mario Balotelli, Umbro, and Why Always Me?"

  1. it’s naff, tacky, tasteless and repulsive - only a complete muppet would buy it anyway.

    Original was class though.

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