Newcastle United and more self-defeat

Newcastle United have reached an agreement with Steve McClaren and the fifty-four year-old’s appointment will apparently be announced to the media in due course. But - and there always has to be a ‘but’ with Mike Ashley - only the club’s preferred media partners, Sky Sports and The Mirror, will be invited to the unveiling.

And there goes that fresh start…

Ashley and the press are natural enemies, of course, but it’s difficult to understand - beyond simple spite - what the motivation is here. In an ideal world, Newcastle would quite like to successfully charge for media access but, given that it’s not an industry standard, that’s an unrealistic ambition. As a consequence, all that restricted access really amounts to is antagonism; every journalist barred by the club will tweet and write negatively and continue to prod and poke Ashley, Lee Charnley and, now, Steve McClaren.

Just like last season, just like the season before that.

If the former England manager was uncertain of the realities surrounding Newcastle United, he certainly has a greater comprehension of them now.

His introduction should have been about openness and clarity. Given that this is the first truly considered appointment the club have made in years, it could also have been a natural endpoint for all the pettiness that has characterised the club in recent seasons. Ashley’s profit-first mentality may have remained, but this was a chance to repair some of the broken links with the community - fanciful as that sounds - and build some bridges with the press.

That it hasn’t been used for such is baffling and, right from his very first day, McClaren will find himself to be as much a shield as he is a manager at Newcastle United; the acceptable face of a hated regime.

At best this kind of behaviour is deeply childish, at worst it’s further evidence of Mike Ashley’s raging North Korea complex.

Either way, it’s the kind of inexplicable self-defeat that the club have come to specialise in.

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4 Comments on "Newcastle United and more self-defeat"

  1. Paul Jones - You will have a long wait. Ashley has publicly stated that he will not sell until either they win a Cup or a top 4 place in the Champions League. By only inviting Sky Sports and The Sun he has maximised the publicity without having some bitter football journos slagging off him and his club. McLaren is Head Coach and not Manager. Ashley showed by his sacking of Carver/Stone that this is a fresh start and he does not want the media dragging McLaren over the coals about his past career

  2. segedunumongordon nisbete | Jun 10, 2015 at 5:25 pm |

    You won’t be missed Paul.

  3. William May | Jun 10, 2015 at 4:56 pm |

    If you want to criticise mike ashley for being negative about the press, please lead by example. delivering threats by saying that his attitude attracts a negative response from the press is at least as childish as you claim he is. The press need to be open and clear about what they write and not hide behind their own invented half truths at best.

  4. Paul jones | Jun 10, 2015 at 4:41 pm |

    Wel said mate just goes to show what vindictive , spiteful bloke he really is ,so much for the fresh start. I will not be going back till he’s gone.

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